Excerpt from: Maximizing Wireless Growth Opportunities
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| April 18, 2008 | | Driving traffic to your store is important. Tracking what made a customer drive to your store in the first place is even more important! | |
If you are using coupons to drive foot traffic, it is important to track the effectiveness of your programs once customers arrive for the promotion. TeleTracker has a feature called "Lead Source Tracking" where you can measure and track all advertising and marketing campaigns to ensure your investment dollars are well spent.
All coupons should include a simple code that can be easily input by your sales team at point of sale. This code, now attached to a customer and their sales history can give you insight to your marketing efforts. The more you know about your customer and their buying habits the better relationship you can have in creating even more relevant offers for your customers in the future.
TeleTracker helps you become a smarter marketer by helping you easily track marketing programs at point of sale.
TeleTracker Smart. Easy. Powerful. | |
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